Reputation is everything, and a satisfied customer is your greatest form of advertising. One error many businesses make is to not take advantage of referrals from current customers.
People feel more comfortable when a product or service has been recommended by someone they know and trust. This often means that a referred customer is less price sensitive, because they trust in the quality of the good or service they will receive.
So how do you encourage your customers to tell their family, friends and wider networks about you?
- Always provide excellent service. Your customers won’t refer someone unless they are certain they will be 100% satisfied.
- Actually ask your customers to tell people about you if they are happy with your service.
- Implement a referral program to thank and reward customers who introduce people to your business.
A referral program is a simple, low cost and effective marketing strategy. It has the dual benefit of making your current customer feel appreciated and gives you the opportunity to create another satisfied and loyal client.
RocketZone Marketing will customise a referral program to maximize word of mouth potential and reflect your brand, budget and focus.
