One way to keep connected with your clients is to send regular email newsletters to let them know what’s happening in your business. For clients of RocketZone Marketing this is an incredibly easy process.
Content for e-newsletters is discussed with the business owner. From this, Danni designs promotional ideas and Sarita mocks up the graphics.
Michelle writes the content for you. The following information can be included:
- News such as staff updates, events, training and personal or professional achievements.
- Feature articles highlighting services or products.
- Promotions for the month, with a focus on rewarding retention, referrals and loyalty.
We send the draft to the business owner to check and feedback any changes required.
We load the completed e-newsletter onto MailChimp or any other e-mail system. We will also add a link to your Facebook page or website and measure the visitors clicking on the link. The graph (below) shows an actual response to a clients e-newsletter. Note the surge of visitors to their website after the e-newsletter is sent. All this from $125 + GST per e-newsletter.
Professionally written copy can tell your customer’s a story about new products and be interesting for the reader. A good piece of writing isn’t defined by a lack of errors in spelling, grammar or punctuation; it’s writing that strikes a chord with your reader. When that reader is a current or potential customer, it’s important to get it right.
Research is key. RocketZone Marketing find out what our client wants to say, the result they would like to achieve and where the writing will be featured. We keep in mind the audience and how we want them to respond. We decide on the right tone; should it be casual, friendly, formal or professional?
We then use this information to produce effective copy that engages the reader, reflects the culture of our client’s business, is appropriate for the medium and gets the intended message across.
We can tell your story for you, see below:
If you require your newsletter to go out as a postal, RocketZone Marketing can also co-ordinate the printing for you.